Examples · clearly fictional
Three engagements that could be yours.
Every company below is invented. The method isn't. We'll publish real case studies when the results are real.
Scenario 01 · FictionalThe boutique property developer nobody can find
A regional developer selling premium apartments off-plan — nearly every buyer arrives through paid listing portals.
Marketing auditPositioningWebsites
- The situation
Buyers compare on price alone, because the portals give them nothing else to compare on.
- What we'd do
Reposition around locations and finish quality, rebuild the site, and give each development its own landing page.
- What we'd measure
Direct inquiries per development, and cost per inquiry versus portal fees.
Scenario 02 · FictionalThe accounting firm buried in the same questions
A nine-person practice where the same forty client questions arrive every January, and onboarding drags for weeks.
AutomationAI chatbot
- The situation
Partners lose hours to routine questions and document chases that would be billable anywhere else.
- What we'd do
A guided client-intake flow, self-sending deadline reminders, and a site assistant answering routine questions.
- What we'd measure
Time from first contact to onboarding, and admin hours saved per client.
Scenario 03 · FictionalThe furniture maker invisible outside trade fairs
A family manufacturer supplying hotels and offices — every new contract still starts at a fair or by referral.
PositioningLinkedIn & growthAnalytics
- The situation
The architects who actually specify furniture have never heard of them; between fairs, the phone is silent.
- What we'd do
Positioning on reliability and custom finishes, plus a LinkedIn system aimed at architects and contractors.
- What we'd measure
Inbound inquiries between fairs, and conversations started with specifiers.
A note on honesty
We'd rather show invented scenarios labelled as invented than real logos with inflated numbers. When our results are publishable, they'll replace this page.